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Outdoor/ Street advertisements are advertising messages displayed in close proximity to pedestrians for eye-level viewing. Street advertising, which has also come to be known as, or called ‘out of home’ (OOH) advertising, is a broad term used to describes any kind of marketing campaign that uses advertising techniques to reach consumers when they are outside, away from their home. Street advertising can be accomplished virtually in any outdoor place, such as promotional paraphernalia at sporting events and musical concerts, or simple signs outside on the street. Street advertising is best utilized through broad message advertising mediums, as well as branding and support campaigns.