What you need to consider: What do you want to achieve with this campaign? Which demographic are you trying to reach? Is this a directional or brand awareness campaign? What is your advertising budget? What is the timing of your campaign? Are you using other media? If you are not sure, then as specialists in […]

Print Specifications: General large format printing specifications – Please note these are for general guidance only, please refer to specific billboard setup specifications provided upon booking your billboard with the individual site owner. Layout Format. Please disable overprint unless required for a special purpose. Please be aware that when features such as overprint are used […]

First Things First. Target Audience. You need to identify your target Market and ask yourself the following questions: 1. Who am I trying to target? Where is my client base? 2. Are you branding? Launching a new product or service? Moved location? 3. What is the timing of the campaign? 4. What is the budget […]

Key steps: 1. Campaign Instructions Request 1.1 Campaign Instructions – due 21 days prior to the Media start date You must provide us detailed information in relation to each Static and Transit Creative Design and the allocation of each creative design to your Campaign bookings. Details required include: Number & name of designs Allocation of […]