Generally you should plan billboards three months in advance, bearing in mind some billboard locations may book out six to twelve months in advance. You should allow yourself approximately one month for the creative process and printing of the billboard skin/s. On occasion, we can have some last minute advertising opportunities prior to each posting period, in this case the whole process can be booked and turned around in less than a week.

1. Source availabilities and book billboard sites.
2. Create artwork - ask us for artwork specifications or we can do it for you.
3. Production of billboard print - ask us for specifications (site specific) and for a production quote
4. Installation of billboard skin.

1. Who am I trying to target? Where is my client base?
2. Are you branding? Launching a new product or service? Moved location?
3. What is the timing of the campaign?
4. What is the budget for your campaign?
(Needs to include site rental, production, installs, creative).
5. How will you measure the success of the campaign?

We talk about quotes a lot here at Flotad, but what are they? A quote is simply the listed price of an available ad space. Flotad quotes, however, also include valuable information such as the No. of impressions a board receives, estimated CPM, and demographic data of the people who reside in the billboard’s surrounding area. A quote’s most basic function is to simply communicate the price of an ad space, our quotes do so much more.